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Start something that matters
Book Reviews Review

[Review] Start something that matters – Blake Mycoskie

Start something that matters reveals a story of a social enterprise – TOMS Shoes with a simple mission: When customers buy a pair of shoes, another pair will be given to children in need. The idea started in 2006 when the founder, Blake Mycoskie, traveled to Argentina. He came across a local charitable organization that was …

4 Must-Read Entrepreneurial Books
Book Reviews

[Review] 4 Must-Read Entrepreneurial Books

1. Delivering Happiness: A Path to Profits, Passion, and Purpose – Tony Hsieh WOW. This is the most candid and informal business book I have ever read. It is stupendous from Tony left his $41000-per-year job at Oracle to he started his first company, LinkExchange, from LinkExchange was acquired by Microsoft to Tony left it …

Review Blue Ocean Strategy
Book Reviews

[Review] Blue Ocean Strategy – W. Chan Kim and Renée Mauborgne

In the context of severe competition today, businesses are struggling to create strong brand positioning in the marketplace. Therefore, it is sometimes not effective for managers to spend a large amount of money on marketing, product differentiation, or technological advancement. From the beginning, this book brings up two different terms: “red oceans”, which is our …